Business Email for Tradies

There are many ways to give your trades business a more professional appearance, and your email is an easy one to get right.

So many trade businesses are still using Hotmail, Gmail and other free email services. Whilst they work great, they look terrible…

Some trades we see are still using their personal email address from when they were 18. It might be ilovebeer6969@hotmail.com for example. Or maybe they are using their business name, but it’s something like smithcarpentry116@gmail.com.

No Second Chances for a First Impression…

Your email might be making more of an impression than you think…

Often these days email is one of the first forms of contact we make. Maybe one of your clients has given their friend your business card, and they decide to email you a quick enquiry about some work.

If they start typing in your email address as ilovebeer6969@hotmail.com they’re immediately starting off by seeing you as less professional.

If they’re emailing smithcarpentry116@gmail.com it looks a little better, but maybe still not like a real business.

But if they’re emailing peter@smithcarpentry.com.au it’s clear straight away they they’re dealing with Peter from Smith Carpentry, and that it’s a genuine Australian business.

It just looks SO MUCH better using a proper email address. Ultimately, if you see yourself as a proper business, you should have a proper business email address.

How to get a Proper Email Address

You don’t have to be an IT nerd or tech-head to setup a proper business email address.

First up you need to register a domain name for your business. To do this you’ll need an ABN, but you should have this for your business anyway.

Follow the link to check out our guide on domain names for tradies.

Once you’re domain name is registered there are a few different ways to setup your email so that it’s working seamlessly across your desktop, laptop and mobile.

Sometimes the company you have registered your domain name through will have a free email service that you can easily setup.

Another option is Gmail for work, which is great for anyone who’s already been using Gmail and is familiar with the system.

Gmail for work allows you to use your business domain name instead of @gmail.com on the end of your email. It’s not free, but at $5 a month it’s a very good option. For your $5 you also get 30GB of cloud storage which should be very handy!

With Gmail for work (G Suite) and most other similar providers you can add and remove users at any time. So as your team grows you can add extra business email addresses with little effort.

Need Some Help?

Whilst the process for setting this up is fairly straightforward, we understand that not every tradie has the time or interest in doing it for themselves.

After all, your time is probably better spent on the tools or quoting new jobs. You know, the stuff that actually brings in the dollars!

We on the other hand love this stuff, and can quickly and cheaply get your business email account up and running.

We can also help to ensure your email is working properly and syncing across your devices.

For more information or to get a quote on us setting up your business email (including registering your domain name if required) please get in touch with us.

Domain Names for Tradies

Before you do anything online for your new trade business, one of the first steps is to secure your domain name.

Domains names are cheap and easy to register, so there’s no reason not to get yourself a proper domain for your business.

Why do I need a domain name?

Your domain name is your permanent address on the internet.

You can use it for your email address to make your business look more professional, and you can use it for your website.

Even if you don’t have a website, you can redirect your domain to your Facebook or Instagram profile until you decide to get a website.

Choosing a domain name

There are a few different ways a tradie can go here.

If you have an ABN you can register an Australian domain name. That means a domain name ending in com.au or net.au.

What’s the difference? Nothing really, but everyone wants a com.au, and the net.au tends to be the second option if your preferred com.au isn’t available.

What about good old .com and .net etc? Sure these are great, but given they cover the whole world there is far less chance that your preferred name will be available.

So your first preference should be to go for a com.au, and one that is a match for your business. But don’t be surprised if the one you want is not available…

Say your business name is Northside Plumbing. Your first preference might be northsideplumbing.com.au, but a search quickly shows that domain name is already taken. Why? Well there are plenty of different businesses in Australia that have a very similar name and therefore want that same domain name.

So you could try northsideplumbing.net.au, but that’s already taken too. What about northside-plumbing.com.au? It’s available!

It’s not desirable to have a hyphen in your domain as it makes telling people your website or email address more confusing.

Instead of being able to say “northside plumbing dot com dot au”, you have to say “northside hyphen plumbing dot com dot au”. It might not seem like a big deal, but it’s definitely not idea.

Another option is to put the name of your city on the domain. So you could try northsideplumbingbrisbane.com.au, which is available. It’s longer, but it avoids the hyphen.

Another option is to go with one of the new city domains, which instead of using com or com.au etc, they use the city name. Not all cities have one, but both Melbourne and Sydney do.

So you could go with northsideplumbing.melbourne or northsideplumbing.sydney, which are both available.

The jury is still out on this type of domain name, as people just aren’t used to a domain name which looks like that. They might try and stick a .com or com.au on the end, thinking you’re said it wrong.

I don’t have a website, so why do I need a domain name?

Plenty of trade businesses get along just fine without a domain name.

This is especially true for a subcontractor who gets all of their business through builders. Why do they need a website or domain name?

Fair point, but we’ll argue that for the sake of $10 a year you should still grab it.

Let’s say your business name is Moore Carpentry. At the time of writing this article, moorecarpentry.com.au is available. It’s the perfect domain for your business and you can grab it right now for $10.

A few years down the track you might have grown your business from being a single subbie to a small team doing renovations. You decide to build a website to grow your business even more, but now the name is gone and you have to choose an inferior option.

How annoying!

The other benefit of having a domain name is that your email address can look a whole lot more professional. Instead of having an email like moorecarpentry123@gmail.com you can look more professional with an email like tom@moorecarpentry.com.au.

You can also setup additional addresses such as accounts@moorecarpentry.com.au to keep your messages organised and maintain that professional appearance to your clients and providers.

How to register a domain name

Registering a domain name for your trade business couldn’t be easier.

Search Google for ‘domain name registration’ and you’ll find plenty of options, most with very competitive pricing.

Then enter your preferred domain name, try some alternatives if your first option is already taken, and pay your $10 (or so) to have the name registered.

From there you can do whatever you want. You might want to go all-in with a website and an online marketing campaign, or you might simply leave it there knowing that your domain has been secured for future use.

Whatever your trade business, registering your domain name should be one of the first things you do as part of your business and marketing plan.

Content Marketing for Tradies

Having a great website is all good and well, but you need to get some traffic to your site to make it work.

You can push people there from your social media accounts, you can promote your site on your vehicle signage and business cards, and of course you can just tell people what your website is.

But the best source of traffic you’ll ever get is Google.

If you’re a carpenter in Brisbane, you want to show at the top of Google when your potential client types in “carpenter in Brisbane”.

So how do you show up there?  You can pay to be right at the very top, but what tradie wants to pay for every click to their website?  No one does regardless of what business you’re in!

What we love is free traffic from Google, and the way to get that is to “organically” rank at the top.  This means you’re the first result under the three or four paid spots at the top.

One of the best ways to get this free traffic is to have lots of great content on your website.  What we mean by content (especially when talking about Google) are text-based articles that are relevant to your business.

This could be articles about your services, about your experience, the story behind your trade business and anything else that might be relevant.

Google loves written content, and the more quality content you can get onto your website the better it will be for you.